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BUSINESS
OWNER PROGRAM
Range of Value
First step, estimate the marketability of your company. This informal
analysis provides a range of what we believe a buyer prospect would
offer for your business.
At no cost or obligation to you, we will review your financial statements
and/or tax returns for the last three years. In addition to sending
these items, please include promotional literature. If not included
in the financial statements, please provide a separate list of officer's
compensation. It will assist us with the analysis. Finally, include
a listing of non-recurring expenses and a description of events
that impacted, in a positive or negative way, on your operations.
Include any other information that you would want the buyer to consider.
Once the analysis is completed we will schedule a meeting at our
offices to discuss our findings and options. This is a free consultation
that is intended to inform you of the alternatives you can select.
At that time you can decide to stop or continue with the next step.
Business Appraisal
A third party, independent, appraisal is strongly recommended. Information
needed would be the last three years of financials and completion
of a detailed interview. We gather the required information, which
significantly reduces the investment required. The appraisal is
completed by an independent appraiser to assure that all parties
in the transaction agree on the range of value and the methodology
used.
We have affiliated with the oldest and largest business appraisal
firm in the country. They have completed more than 8,000 evaluations
in the last 20 years. Within three weeks from the time we submit
the necessary data regarding your company, you receive a 100 page
report--covering 11 valuation methods--as well as a suggested range
and a suggested price for the business. This places you in control
of the selling process, establishes the basis for discussion with
buyers and eliminates any conflict of interest on our part.
Once you have the appraisal you can decide to stop, proceed on your
own or engage us to represent you in the sale or merger of you company.
Business Transfer Service
Many consider our system unique in the field. Prior to taking on
a business we review all financial data, interview the owners and
discuss the sale price range in the appraisal. Finally we outline
a marketing plan specific to the business. Only upon agreement of
the business value, marketing plan and our compatibility as seller
and intermediary does the selling process begin.
Offering Memorandum
One of the products is an offering package. This includes an historical
summary of the business, financial statements and a range of value
presentation following a complete review of the business by an independent
due diligence CPA.
Reverse Due Diligence
The CPA looks at your business from the perspective of the purchaser
to find anything that could be a problem. You are provided with
a report and recommendations on actions to take. This approach reduces
the potential for the buyer to uncover "problems." It
is our opinion that the sooner these issues can be identified, the
sooner they can be eliminated and not be an impediment to a sale.
L.P. Grasso & Company includes this service in our fee.
Buyer Prospects
Concurrent with completing the Offering Memorandum, we develop a
listing of buyer prospects. This process is based on conversations
with you which identify your priorities and parameters in terms
of the structure of the sale and your personal and financial goals.
The list is rank ordered, separating primary from secondary prospects,
to assure focus on the most qualified buyers. Prior to contacting
the potential buyers, you review and approve the list.
Buyer Contact
Initially, prospective buyers only receive a one page "Acquisition
Summary," emphasizing the positive aspects of the business
without identifying name or location. Interested prospects respond,
requesting the Offering Memorandum. They will be required to sign
a Confidentiality Agreement and a Buyer Application, indicating
their ability to purchase.
In order to maintain confidentiality direct mail and phone contacts
are first conducted with primary prospects, the center of the bull's
eye in a target. Only after eliminating this group is the larger
secondary group contacted.
L.P. Grasso and Company screen all responses and, with the seller's
assistance, provides additional information to prospective buyers.
This approach minimizes disruption to the daily operations and maintains
the seller's focus on running the business. The seller is always
made aware of all contacts and the status of each prospect.
Representation
Negotiations are conducted as quickly as possible. A detailed term
sheet, Letter of Intent, specifies the outline of the sale. This
provides the buyer and seller with directions for professionals
to construct an agreement that offers each a "fair deal."
Investment
The Business Appraisal investment is based on the nature and complexity
of the evaluation. For example: Is a stock sale or asset sale? Is
real estate involved? What is the potential for litigation? Are
the financial statements compiled, reviewed or audited?
The Commitment Fee for the Business Transfer Service is due when
you approve the Engagement Agreement. It is nonrefundable. At the
Closing, L. P. Grasso & Company, Inc. receives a Success Fee
on a sliding scale based on the total transaction value.
You are given credit toward the Success Fee for the Commitment Fee
and the Appraisal Fee, if completed by our provider. Credit is also
given for any travel expenses we charge, with your prior approval.
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